It would seem from all comments and attention I have received so far, that I have struck on a common complaint from website owners. So much so, that I have decided to write Part 3, which wasn't originally intended.

Yes, all website owners are looking for that magic formula which will give them added traffic to their sites.

You have created a brilliant site, full of wonderful information. You know people will just love it. However, there is one major problem. Nobody knows that it exists. Sound familiar? You are Michelangelo and you are confined to Sistine Chapel where there is not a web-cam in sight for you to show your work to world.

Enough joking around! This is meant to be serious.

You have already submitted to all free search engines and directories. You wait. Weeks pass and your site is still not listed. You need traffic. You're desperate for traffic! So you do what thousands of others do, you submit to temptation of all clever marketeers who are out there waiting for people just like you (and me).

"Welcome to my parlor said spider to fly..." (er, sorry to inform you but you are six-legged one here)

Have you noticed a few things about "professors" of website traffic techniques? They all huddle together. They all refer to one another. They are all "cyber-friends." And, why shouldn't they be?

They are using one of best marketing techniques since day dot! Word of mouth, or in this case, word of click. They are in business of referral. What better way to generate leads? It's a nice cosy little arrangement.

Marketer A promotes marketer B who promotes C who promotes D who promotes A. Hey presto! What do we have? We have a marketing web-ring of referring "experts" and "gurus." If you stumble into this web-ring you might just find yourself wanting to buy all those seemingly fabulous and heavily cross-referred products they offer. A, B, C and D all win. But what about you? I'm reckoning that four "information" products at an average price of US$39.95 each will set you back a cool US$159.80. Then of course, you will be bombarded with all manner of emails encouraging you to buy latest "cutting edge" techniques as word goes out (via email) that you are hungry for information. Get yourself ready for a SPAM attack!

Here's a hint - when you get those ezines full of junk and forty lines of boring advertising links, simply go to your email settings and do following. Highlight line containing offending email, go to toolbar at top of your screen, open up "Message" then come down and highlight "Block Sender."

If not, you should be looking for demographic information that will help you make good marketing decisions.

You do not have to be a research guru in order to use demographic information. Just look for results of studies other people have done and then apply them to your business.

For example, my audience is mature market...people over 50. There is a lot of data on this group and more studies are being done daily. Some data I found indicated that older people are avid readers. They really like newspapers and magazines. If I was trying to find clients for estate planning services, I would know that I should advertise through newspapers and magazines, rather than spend money on television.

Since my business is internet-based, this information about reading tells me that I should provide a content- rich web site for my older customers, and that mailing a printed newsletter could be another way to develop my customer relationships.

How do you find demographic data? First, find out who might be keeping tabs on your audience. I know, for instance, that AARP surveys people over 50 constantly. AARP makes that information available on its website. I also know that Forrester Research (http://www.forrester.com) does studies on older people, along with many other groups. Yankelovich Partners (http://www.yankelovich.com/) has been a leader in market research on older consumers; and Age Wave (http://www.agewave.com/) collects tons of stats on this market for its website.